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Web Marketing Today

• Convenient Return Policies Increase Sales February 8, 2012
  If you're selling products online, you're likely to sell more if you have a customer-friendly return policy. In this article, conversion expert Todd Follansbee looks at studies of consumer behavior and offers 16 tips to improve your return policy -- and its visibility on your site. […]
• How to Write the Very Best PPC Ad - with Joseph Kerschbaum (5:32) February 7, 2012
  In this video interview, paid search expert Joseph Kerschbaum offers several tips that will help you write an effective PPC text ad. He explains how to write a relevant ad and then how to test 2 or 3 variations to get the most effective ad that will raise your Quality Score, increase click-throughs, and reduce the cost per click. […]
• Recent Internet Marketing Articles for 7 Feb, 2012, Annotated Links February 7, 2012
  Here are several articles that will add to your Internet marketing knowledge. […]
• PPC Basics: Part 7. Quality Score February 1, 2012
  This article in a series on PPC advertising features paid search expert Melissa Mackey, who explains what Quality Score is, why it dramatically affects the cost and placement of your ads, and steps you can take to improve low Quality Scores. […]
• How to Have a Small Business Presence on Facebook - with Krista Neher (5:32) January 31, 2012
  In this video interview, social media expert Krista Neher offers some tips for small business fan pages on Facebook, where businesses want to get in front of 800 million Facebook users. She sees Facebook as better at increasing loyalty of existing customers than gaining new customers. […]